In 1962, the government of South Vietnam, with advice and financing from the United States, began the implementation of the Strategic Hamlet Program. The strategy was to isolate the rural population from contact with and influence by the National Liberation Front (NLF), more commonly known as the Viet Cong. The Strategic Hamlet Program, along with its predecessor, the Rural Community Development Program, played an important role in shaping of events in South Vietnam during the late 1950s and early 1960s. Both of these programs attempted to create new communities of "protected hamlets." The rural peasants would be provided protection, economic support, and aid by the government, thereby strengthening ties with the South Vietnamese government (GVN). It was hoped this would lead to increased loyalty by the peasantry towards the government.

The Strategic Hamlet Program was unsuccessful, failing to stop the insurgency or gain support for the government from rural Vietnamese, it alienated many and helped and contribute to the growth in influence of the Viet Cong. After President Ngo Dinh Diem was overthrown in a coup in November 1963, the program was cancelled. Peasants moved back into their old homes or sought refuge from the war in the cities. The failure of the Strategic Hamlet and other counter-insurgency and pacification programs were causes that led the United States to decide to intervene in South Vietnam with air strikes and ground troops.