At his death in 1227, Genghis Khan divided the Mongol Empire amongst his four sons as appanages, but the Empire remained united under the supreme khan. Jochi was the eldest, but he died six months before Genghis. The westernmost lands occupied by the Mongols, which included what is today southern Russia and Kazakhstan, were given to Jochi's eldest sons, Batu Khan, who eventually became ruler of the Blue Horde, and Orda Khan, who became the leader of the White Horde.

The name Golden Horde is said to have been inspired by the golden color of the tents the Mongols lived in during wartime, or an actual golden tent used by Batu Khan or by Uzbek Khan, or to have been bestowed by the Slavic tributaries to describe the great wealth of the khan.