Media in the Eastern Bloc was an organ of the state, completely reliant on and subservient to the communist party. Radio and television organizations were state-owned, while print media was usually owned by political organizations, mostly by the local communist party. Soviet radio broadcasts used Marxist rhetoric to attack capitalism, emphasizing themes of labor exploitation, imperialism and war-mongering.

Along with the broadcasts of the British Broadcasting Corporation (BBC) and the Voice of America to Central and Eastern Europe, a major propaganda effort begun in 1949 was Radio Free Europe/Radio Liberty, dedicated to bringing about the peaceful demise of the communist system in the Eastern Bloc. Radio Free Europe attempted to achieve these goals by serving as a surrogate home radio station, an alternative to the controlled and party-dominated domestic press. Radio Free Europe was a product of some of the most prominent architects of America's early Cold War strategy, especially those who believed that the Cold War would eventually be fought by political rather than military means, such as George F. Kennan.

American policymakers, including Kennan and John Foster Dulles, acknowledged that the Cold War was in its essence a war of ideas. The United States, acting through the CIA, funded a long list of projects to counter the communist appeal among intellectuals in Europe and the developing world. The CIA also covertly sponsored a domestic propaganda campaign called Crusade for Freedom.