The SCLC, which had been criticized by some student activists for its failure to participate more fully in the freedom rides, committed much of its prestige and resources to a desegregation campaign in Albany, Georgia, in November 1961. King, who had been criticized personally by some SNCC activists for his distance from the dangers that local organizers faced—and given the derisive nickname "De Lawd" as a result—intervened personally to assist the campaign led by both SNCC organizers and local leaders.

The campaign was a failure because of the canny tactics of Laurie Pritchett, the local police chief, and divisions within the black community. The goals may not have been specific enough. Pritchett contained the marchers without violent attacks on demonstrators that inflamed national opinion. He also arranged for arrested demonstrators to be taken to jails in surrounding communities, allowing plenty of room to remain in his jail. Pritchett also foresaw King's presence as a danger and forced his release to avoid King's rallying the black community. King left in 1962 without having achieved any dramatic victories. The local movement, however, continued the struggle, and it obtained significant gains in the next few years.